Sam’s Choice

Category: B2. Redesigned Brand
Retailer: Walmart Store Inc.
Country: United States
Agency: Anthem Worldwide

Summary:
Sam’s Choice word mark a new waxed seal of approval serves many functions. The logo is now a movable self-contained logo that transfers well onto any type of background or medium, with less restriction than before. The seal also enhances the premium quality and authentic brand positioning.

Credits:

  • Sarah Paskell, Senior Director, Private Brands, Walmart Stores Inc.
  • Ron Vandenberg, Executive Creative Director, Anthem Worldwide
  • Tracey Ujfalussy, Senior Design Director, Anthem Worldwide
  • Nazly Parvizian, Senior Design Director, Anthem Worldwide
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.