Doctors Foster + Smith

Category: B1. New Brand
Retailer: Petco and Unleashed by Petco
Country: United States
Agency: Petco Animal Supplies, Inc. in-house creative packaging team and Redscout

Summary:
Our goal was to create approachable yet authoritative packaging to showcase our natural dog food of everyday wellness & solution formulas. Clean design highlights features while helping guests find their perfect formula. The running dog photography speaks to the healthy lifestyle this brand promotes

Credits:

  • Agency: Petco Animal Supplies, Inc. in-house creative packaging team and
  • Redscout
  • Brand Director: Francesca Mahoney
  • Graphic Designer: Lindsey Schmal
  • Copywriter: Breean Lowe
  • Production: Joe Beland
  • Pet & Product photography: OneKreate
Please follow and like us:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Previous articleVertex Awards IV: Bronze Winners
Next articleSam’s Club Expands Member’s Mark Wine
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.