Louisville Bourbon

Category: G11. Beverages: Alcoholic
Retailer: Asda
Country: United Kingdom
Agency: BRANDHOUSE

Summary:
The branding needs to excite and engage consumers. It should reflect the origins and flavors of the product, as well as the aged distilling process. The design should not only compete with the brand leaders but also deliver its own personality and individuality through Illustration and typography.

Credits:

  • Christopher Lane – Designer
  • Amy Casey – Account Director
  • Gavin Greenhalf – Creative Director
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.