Beauté Blizz

Category: P7. Beauty
Retailer: Mannings / Dairy Farm Intn’l
Country: Hong Kong
Agency: Passionfruit Asia

Summary:
Beauté Blizz was totally redesigned to be a simple, fresh and youthful approach to skin care, with natural ingredients. Young women in China relate to the character, “Lizzy”, who is young, energetic and innocent. Graphics are vivid and engaging – an adventure of a woman’s “blossoming beauty”

Credits:

  • Project Leader: Craig Briggs
  • Creative Directors: Harumi Kubo, Liem Cheung
  • Client Lead: Segolene Defline
  • Brand Manager: Wency Kwok
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.