Human Nature

Category: P4. Clothing
Retailer: ANWB
Country: Netherlands
Agency: Yellow Dress Retail

Summary:
Current shoeboxes look outdated, without stopping power not reflecting the high quality of the shoes. Create a design that can be an eye catcher in stores. The redesign transformed the current used graphic footsteps towards real life footsteps on various grounds. Large store visibility.

Credits:

  • Brand manager Client: Jeroen Natrop, Saskia Bosma Munter
  • Designer: Michelle Wiegman, Janneke Visser
  • Photographer: Peek

Please follow and like us:

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Previous articleVertex Awards IV: Bronze Winners
Next articleSam’s Club Expands Member’s Mark Wine
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.