7-Select Tin Mints

Category: G9. Packaged Goods
Retailer: 7-Eleven
Country: United States
Agency: Brandimage

Summary:
7-Eleven was introducing all natural peppermints for people who wanted fresh breath without all the artificial ingredients. Since the tins can carry badge value and can even be conversation starters, we designed them to be cool, classy, confident and bold.

Credits:

  • Executive Creative Director: Don Childs
  • Creative Director: Scott Smith
  • Design Manager: N/A
  • Designer: Jeff Raulie
  • 
Production Manager: Bud Halbeisen
  • Photo/Illustration: Mike Wepplo
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.