Category: H16.Home décor
Agency: Theory House
A premium redesign for the largest home decor retailer in Taiwan.
- Senior Art Director: John Howard
- Senior Brand Strategist: Jordan Stevens
Category: P4. Clothing
Agency: Yellow Dress Retail
Current range looks outdated and doesn’t create a national brand perception. Create a new private brand that feels modern and convinces customers of the quality of the intrinsic product. Clear hierarchy helps navigate. Design found inspiration in the visual language of a fashion magazine. 10% higher sales.
- Brand manager client: Erwin Wentink, Hans van Hattem, Lotje Roussel, Ellen Peters
- Designer: Lisanne Snoek, Barbara van der Hoorn
- Photographer: Studio Zelden