Hola Frying Pan

Category: H16.Home décor
Retailer: HOLA
Country: Taiwan
Agency: Theory House

Summary:
A premium redesign for the largest home decor retailer in Taiwan.

Credits:

  • Senior Art Director: John Howard
  • Senior Brand Strategist: Jordan Stevens

Kate

Category: P4. Clothing
Retailer: Action
Country: Netherlands
Agency: Yellow Dress Retail

Summary:
Current range looks outdated and doesn’t create a national brand perception. Create a new private brand that feels modern and convinces customers of the quality of the intrinsic product. Clear hierarchy helps navigate. Design found inspiration in the visual language of a fashion magazine. 10% higher sales.

Credits:

  • Brand manager client: Erwin Wentink, Hans van Hattem, Lotje Roussel, Ellen Peters
  • Designer: Lisanne Snoek, Barbara van der Hoorn
  • Photographer: Studio Zelden
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.