Harmon’s Fresh

Category: G8. Fresh
Retailer: Harmons Neighborhood Grocer
Country: United States
Agency: The Brand Chefs

Summary:
Harmons Fresh Tier expanded into fresh juices! The colorful and crisp design stands out on the shelf and allows the product to be the hero. The woodcut-inspired icons give the packaging a handcrafted feel. The design adapts to a variety of label formats and offers clear navigation for the consumer.

Credits:

  • Creative Director: Kimberly Mallek
  • Art Director: Kimberly Mallek
  • Production Manager: Michael Miller
  • Graphic Design: Ava Gretzinger
  • Marketing Director: Tara Haynie
  • Marketing Manager: Sarah Mitchell
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.