Til The Cows Come Home

Category: G10. Frozen
Retailer: Hy-Vee
Country: United States
Agency: Meyocks

Summary:
We developed a new line of fun and quirky premium ice cream items that feature unique brand and flavor names. The whimsical design is carried through to the shelf with flavor names typeset in different sizes, a hand-drawn logo, ice cream farmscape and irreverent cow illustration.

Credits:

  • Art Director: Trenton Burd
  • Designers: Rawley King, Anna Garnant
Please follow and like us:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Previous articleVertex Awards IV: Bronze Winners
Next articleSam’s Club Expands Member’s Mark Wine
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.