Pams Cheesecakes

Category: G10. Frozen
Retailer: Foodstuffs New Zealand Ltd
Country: New Zealand
Agency: Brother Design Ltd

Summary:
Dreamy and creamy, these packs are delicious. Scrumptious food styling, with fresh fruit, scatters and swirly toppings give them a boutique cupcakery feel. Charming script layered over the scalloped plates gives uniformity and stand out in the category. A contemporary and sweet design solution.

Credits:

  • Creative Director: Paula Bunny
  • Designer: Mahani Jones
  • Photographer: Shaun Cato-Symonds, Cato Photography
  • Food Stylist: Jo Wilcox, Silverspoon
  • Foodstuffs Private Label Marketing Manager: Alex Lincoln
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.