Pams 2 Liter Ice Cream

Category: G10. Frozen
Retailer: Foodstuffs New Zealand Ltd
Country: New Zealand
Agency: Brother Design Ltd

Summary:
These fun-loving designs dial up taste appeal with sumptuous scoops and melting spoonfuls. Each variant uses the soft and cheery cloud shape as a color way-finding device over the natural woodgrain. Layers of playful hand-crafted type remind us of the feel-good fun ice cream always brings.

Credits:

  • Creative Director: Paula Bunny
  • Designer: Paula Bunny
  • Photographer: Shaun Cato-Symonds, Cato Photography
  • Food Stylist: Jo Wilcox, Silverspoon
  • Foodstuffs Private Label Marketing Manager: Alex Lincoln
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.