Vertex Awards IV: Bronze Winners

We are proud to present the Vertex Award IV Bronze winners.

This year we will host the first ever Vertex Awards Celebration. The event will be heldjust prior to the PLMA International trade show, May 15th, 2017 from 6:00-8:00 pm at the Hilton Amsterdam, Netherlands. All retailers, agencies, manufacturers and service providers are welcome to join us for this Free event.

Great Value Organics

Category: B1. New Brand
Retailer: Walmart Store Inc.
Country: United States
Agency: Parker Williams

Summary:
Great Value Organics was launched to make quality organic food accessible. The brand identity heroes ‘Organic’ and is supported by a dappled green background driving emotive cues of wholesomeness.  The color system helps customers differentiate between product variations to pull out health benefits.

Credits:

  • Creative Director: Jo Saker
  • Design Director: Andrew Cole
  • Account Director: Samantha Lee
  • Senior Account Manager: Christoforou Christoforou
  • Senior Director Brand, Design, Packaging for Private Brands at Walmart: Sarah Paskell


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.