Premier

Category: B2. Redesigned Brand
Retailer: Canadian Tire Corporation
Country: Canada
Agency: Jackman

Summary:
Premier paint was completely revitalized to deliver a simple and impactful consumer experience. The modern design and use of iconography communicate product benefits addressing consumer needs.  The design also translated in-store leading to increased quality perception, brand awareness, and sales.

Credits:

CANADIAN TIRE TEAM:

  • Anthony Wolf – AVP, Consumer Brands Division
  • Neema Shah – Brand Manager
  • Sarah Levine – Associate Brand Manager
  • Tracy Platt – Brand Development Manager
  • David Quan – Product Development Manager
  • Bruce Cooper – Sr. Product Development Consultant
  • Norm Green – Packaging Lead

JACKMAN TEAM:

  • Anthony Swaneveld – Associate Creative Director
  • Charli Smits – Designer
  • Rob Snider/Chris Barany – Production Design
  • Natalie Sammut – Director, Creative Integration
  • Marlee Martel – Director, Production


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