Sam’s Choice

Category: B2. Redesigned Brand
Retailer: Walmart Store Inc.
Country: United States
Agency: Anthem Worldwide

Sam’s Choice word mark a new waxed seal of approval serves many functions. The logo is now a movable self-contained logo that transfers well onto any type of background or medium, with less restriction than before. The seal also enhances the premium quality and authentic brand positioning.


  • Sarah Paskell, Senior Director, Private Brands, Walmart Stores Inc.
  • Ron Vandenberg, Executive Creative Director, Anthem Worldwide
  • Tracey Ujfalussy, Senior Design Director, Anthem Worldwide
  • Nazly Parvizian, Senior Design Director, Anthem Worldwide