Doctors Foster + Smith

Category: B1. New Brand
Retailer: Petco and Unleashed by Petco
Country: United States
Agency: Petco Animal Supplies, Inc. in-house creative packaging team and Redscout

Summary:
Our goal was to create approachable yet authoritative packaging to showcase our natural dog food of everyday wellness & solution formulas. Clean design highlights features while helping guests find their perfect formula. The running dog photography speaks to the healthy lifestyle this brand promotes

Credits:

  • Agency: Petco Animal Supplies, Inc. in-house creative packaging team and
  • Redscout
  • Brand Director: Francesca Mahoney
  • Graphic Designer: Lindsey Schmal
  • Copywriter: Breean Lowe
  • Production: Joe Beland
  • Pet & Product photography: OneKreate


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