Passionfruit Asia

Beauté Blizz was totally redesigned to be a simple, fresh and youthful approach to skin care, with natural ingredients. Young women in China relate to the character, “Lizzy”, who is young, energetic and innocent. Graphics are vivid and engaging – an adventure of a woman’s “blossoming beauty”


  • Project Leader: Craig Briggs
  • Creative Directors: Harumi Kubo, Liem Cheung
  • Client Lead: Segolene Defline
  • Brand Manager: Wency Kwok