Human Nature

Category: P4. Clothing
Retailer: ANWB
Country: Netherlands
Agency: Yellow Dress Retail

Current shoeboxes look outdated, without stopping power not reflecting the high quality of the shoes. Create a design that can be an eye catcher in stores. The redesign transformed the current used graphic footsteps towards real life footsteps on various grounds. Large store visibility.


  • Brand manager Client: Jeroen Natrop, Saskia Bosma Munter
  • Designer: Michelle Wiegman, Janneke Visser
  • Photographer: Peek