Jacky & Tommy

Category: P4. Clothing
Retailer: Action
Country: Netherlands
Agency: Yellow Dress Retail

Action launched a new Own Brand kids underwear product range in this manufacturer driven category. No thrills underwear, good value for money. Action creates an ownable style, with playful illustrations targeted at mothers.

The Underwear and Socks category made a jump in Own Brand sales.


  • Brand manager Client: Erwin Wentink, Hans van Hattem, Lotje Roussel, Ellen Peters
  • Designer: Lisanne Snoek, Barbara van der Hoorn
  • Illustrator: Willemijn de Lint