Prince & Spring – Nuts

Category: G9. Packaged Goods
Retailer: Boxed
Country: United States
Agency: Prince & Spring

Summary:
Between unique handmade food art and punny catchphrases, we looked to instill fun and humor into an otherwise stolid category. Since products would be displayed digitally and not shelf-to-shelf, we took full advantage of the opportunity to stand out from your everyday nut.

Credits:

  • Brand Manager: Jeff Gamsey
  • Art Director: Chris Cheung
  • Packaging Designer: Vera Atamian
  • Writer: Annslee Deluca
  • Photography: Davis Hawk


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