Irrestibles Vegetable Chips

Category: G9. Packaged Goods
Retailer: Metro
Country: Canada
Agency: St. Joseph Communications

A rebranding of a previously existing line under our premium Irresistibles name, highlighting the healthier nature of this baked-not-fried product with sophisticated adult flavors and premium quality setting and visual appeal. Improved color impact and brand integrity on the shelf.


  • Agency: St. Joseph Communications Content Group
  • Designers (St. Joseph): Creeshla Hewitt
  • Design and Branding Creative Direction (Metro): Eric Gagnon
  • Creative Director (St. Joseph): Dennis Benoit
  • Account Director (St. Joseph): Anna Agozzino
  • Photography: Dominique Malaterre / TILT