Harmon’s Fresh

Category: G8. Fresh
Retailer: Harmons Neighborhood Grocer
Country: United States
Agency: The Brand Chefs

Summary:
Harmons Fresh Tier expanded into fresh juices! The colorful and crisp design stands out on the shelf and allows the product to be the hero. The woodcut-inspired icons give the packaging a handcrafted feel. The design adapts to a variety of label formats and offers clear navigation for the consumer.

Credits:

  • Creative Director: Kimberly Mallek
  • Art Director: Kimberly Mallek
  • Production Manager: Michael Miller
  • Graphic Design: Ava Gretzinger
  • Marketing Director: Tara Haynie
  • Marketing Manager: Sarah Mitchell


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