Til The Cows Come Home

Category: G10. Frozen
Retailer: Hy-Vee
Country: United States
Agency: Meyocks

We developed a new line of fun and quirky premium ice cream items that feature unique brand and flavor names. The whimsical design is carried through to the shelf with flavor names typeset in different sizes, a hand-drawn logo, ice cream farmscape and irreverent cow illustration.


  • Art Director: Trenton Burd
  • Designers: Rawley King, Anna Garnant