Pams Cheesecakes

Category: G10. Frozen
Retailer: Foodstuffs New Zealand Ltd
Country: New Zealand
Agency: Brother Design Ltd

Dreamy and creamy, these packs are delicious. Scrumptious food styling, with fresh fruit, scatters and swirly toppings give them a boutique cupcakery feel. Charming script layered over the scalloped plates gives uniformity and stand out in the category. A contemporary and sweet design solution.


  • Creative Director: Paula Bunny
  • Designer: Mahani Jones
  • Photographer: Shaun Cato-Symonds, Cato Photography
  • Food Stylist: Jo Wilcox, Silverspoon
  • Foodstuffs Private Label Marketing Manager: Alex Lincoln