UK-based Walmart subsidiary Asda has renamed and redesigned its value/basic private brand Smart Price as the Farm Stores brand.
Asda, which pledged to replace the Smart Price branded products completely by 2018, has recently reintroduced the Farm Stores for both meat and fresh produce. The brand was resurrected, in its earlier incarnation it was available on shelves from approximately 1993 to 2001
But an Asda spokeswoman said: “We know how important quality produce at a great price is to our customers. We’re reconnecting with our heritage by bringing back the Farm Stores brand to Asda – a name that our customers remember and trust for great value quality produce.”