Category: B2. Redesigned Brand
Retailer: Makro Brazil
M&K is a friendly brand offering value for money in Brazil. The rebranding embraces the proximity with customers, transmits a first price feeling and has a strong and fun presence. The logo changed into a happy face. The packaging is direct. The color is bold and typography is big for an easy reading.
- Creative Direction: Jens Sievert
- Brand & Packaging Design: Rui Bravo
- Packaging Design: Juliana Yamada
- Account Executive: Ines Santos