Vertex Awards IV: Bronze Winners


Category: B2. Redesigned Brand
Retailer: Lowe’s
Country: United States
Agency: Birdsong-Gregory

Create a new packaging design including logo, color palette, photography, and overall visual identity to reinvent the Portfolio brand

Improve shelf-presence and showcase the showroom quality product

Inspire and engage the décor shopper

Drive sales at shelf


  • Brand Manager – Alisa Ogburn, Lowe’s
  • Brand Director – Don Helms, Lowe’s
  • Photo Producer – Cynthia Waters, Schawk!
  • Creative Director – Leslie Kraemer, Birdsong Gregory
  • Art Direction & Design – Jessica Manner, Birdsong Gregory
  • Production Design – Joanna Garrett, Schawk!
  • Copywriter – Elizabeth Burr, Lowe’s
  • Project Managers – Sallie Reynolds, Lowe’s; Landis Trainer, Birdsong Gregory
  • Design Strategy – Phillip Atchison, Birdsong Gregory