Vertex Awards IV: Bronze Winners

Pure Harmony

Category: B1. New Brand
Retailer: Topco Members
Country: United States
Agency: Topco Associates

Super premium pet food with real ingredients. Over 30 items in wet, dry and treats for cats and dogs. Contemporary packaging with whole ingredients on the label conveys wholesomeness of ingredients. Call outs and butt ends communicate important benefits such as real meat as the first ingredient.


  • Shelbi Sturges – Art Director
  • Kara Felming-Ward & Design Partners – Designers
  • John Veltri – Assistant Brand Manager