Vertex Awards IV: Bronze Winners

Paws Up!

Category: B1. New Brand
Retailer: Canadian Tire
Country: Canada
Agency: Jackman

The creative is to reinforce the Paws Up’s viewpoint as if the pet is looking into their food bowl and raising their paws up in joy, giving it their “paws up” of approval.  The bright color palette is both playful and thoughtful to educate the customer on individual flavors.


  • Raymond Ludwin – Director, Brand Planning
  • Michelle Donnelly – Creative Director
  • Christian Hanson – Designer
  • Marlee Martel – Director, Production
  • Robert Snider – Snr Production Designer
  • Bryan Canning – Creative Director Canned Goods Co.
  • Anthony Wolf – Associate Vice President
  • Unha Park – Brand Manager
  • Lauren Turchet – Brand Manager
  • Emma Horner – Brand Consultant