Category: P4. Clothing
Agency:Yellow Dress Retail
Action launched a new Own Brand men’s underwear product range in this manufacturer driven category. A design that feels modern and qualitative enough to convince customers of the quality of the intrinsic product, and helps navigate. Bold identity reflecting the world of men’s underwear jumps sales.
- Brand manager client: Erwin Wentink, Hans van Hattem, Lotje Roussel, Ellen Peters
- Designer: Lisanne Snoek, Barbara van der Hoorn
- Photographer: Studio Zelden