Vertex Awards IV: Bronze Winners

Jack Parker

Category: P4. Clothing
Retailer: Action
Country: Netherlands
Agency:Yellow Dress Retail

Action launched a new Own Brand men’s underwear product range in this manufacturer driven category. A design that feels modern and qualitative enough to convince customers of the quality of the intrinsic product, and helps navigate. Bold identity reflecting the world of men’s underwear jumps sales.


  • Brand manager client: Erwin Wentink, Hans van Hattem, Lotje Roussel, Ellen Peters
  • Designer: Lisanne Snoek, Barbara van der Hoorn
  • Photographer: Studio Zelden