Vertex Awards IV: Bronze Winners


Category: P4. Clothing
Retailer: Action
Country: Netherlands
Agency: Yellow Dress Retail

Action launched a new Own Brand design for seamless women’s underwear that feels modern and qualitative enough to convince customers of the quality of the intrinsic product and helps navigate. Delicate identity reflecting the world of seamless women’s underwear.


  • Brand manager Client: Erwin Wentink, Hans van Hattem, Lotje Roussel, Ellen Peters
  • Designer: Lisanne Snoek, Barbara van der Hoorn
  • Photographer: Studio Zelden