Category: B1. New Brand
Retailer: Circle K Norway
A new brand for Circle K’s stores in Norway. The concept is based on different personalities, but a common identity. Each product has its own mood but together they reflect the Circle K brand values. The unifying element is the centralized design that forces all elements to align in the middle.
- Creative Direction: Jens Sievert
- Design: Carina Sousa / Malene Teibakk
- Account Executive: Margarida Lacerda