Category: G9. Packaged Goods
Country: United Kingdom
Refresh the existing packaging with a new eye-catching design. Excite customers with an engaging look and feel that delivers personality and aesthetic appeal. Shopability between flavor types is key. The pack should disrupt and compete with the brand leaders but also deliver the Asda personality.
- Kirsten Reid – Designer
- Gavin Greenhalf – Creative Director
- Amy Casey – Account Director