Vertex Awards IV: Bronze Winners


Category: G9. Packaged Goods
Retailer: 7-Eleven
Country: United States
Agency: Brandimage

For 7-Eleven’s line of everyday premium NBE snacks, we created a branding system to reinforce product quality, without being high-end or exclusive. Each product showcases ingredient flavor cues – shown naturally to convey flavor and support appetite appeal.


  • Executive Creative Director: Don Childs
  • Creative Director: Scott Smith
  • Design Manager: Tim Binzer
  • Designers: Tim Binzer
  • Production Manager: Ree Foltz, Bud Halbeisen
  • Photo/Illustration: Mike Wepplo