Vertex Awards IV: Bronze Winners

Spirited Mickie

Category: G9. Packaged Goods
Retailer: Sobeys
Country: Canada
Agency: Fish out of Water Design Inc.

This line is part of a retail strategy to increase store visits by offering unique and exclusive items. Whiskey flask-shaped bottles reinforce taste profile and suggest food adventure. Cheeky, memorable graphics speak to the target audience and clear heat rating system simplifies the selection process.


  • Brand Manager: Bonnie McCrone
  • Art Direction: Sarah Grundy
  • Account Supervisor: Jennifer Harvey
  • Illustration: Tim Murray