Category: G9. Packaged Goods
Agency: Fish out of Water Design Inc.
This line is part of a retail strategy to increase store visits by offering unique and exclusive items. Whiskey flask-shaped bottles reinforce taste profile and suggest food adventure. Cheeky, memorable graphics speak to the target audience and clear heat rating system simplifies the selection process.
- Brand Manager: Bonnie McCrone
- Art Direction: Sarah Grundy
- Account Supervisor: Jennifer Harvey
- Illustration: Tim Murray