Vertex Awards IV: Bronze Winners

7-Select PURE Water

Category: G12. Beverages: Non-Alcoholic
Retailer: 7-Eleven
Country: United States
Agency: Brandimage

7‑Eleven was seeking to launch a premium water that was pure, great tasting, refreshing and hydrating.  Utilizing the sleek bottle structure, we created an iconic water “drop” with minimal graphics to emphasize the purity of the water and reinforce premium quality.


  • Executive Creative Director: Don Childs
  • Creative Director: Scott Smith
  • Design Manager: Jen Langdon
  • Designers: Jen Langdon
  • Production Manager: Ree Foltz
  • Photo/Illustration: Mike Wepplo