Vertex Awards IV: Bronze Winners

Pams Frozen Potatoes

Category: G10. Frozen
Retailer: Foodstuffs New Zealand Ltd
Country: New Zealand
Agency: Brother Design Ltd

Pams eye-catching frozen potatoes transport you plate in hand straight to the dinner table with inspirational food styling and mouthwatering photography. Designed with bright label devices using simple, rustic type, these packs are easy to shop. The humble frozen potato will never be humble again.


  • Creative Director: Paula Bunny
  • Designer: Debbie Hyde
  • Photographer: Shaun Cato-Symonds, Cato Photography
  • Food Stylist: Jo Wilcox, Silverspoon
  • Foodstuffs Private Label Marketing Manager: Alex Lincoln