Vertex Awards IV: Bronze Winners

Food Truck Appetizers

Category: G10. Frozen
Retailer: Sobeys
Country: Canada
Agency: Fish out of Water Design Inc.

This line is part of a retail strategy to increase traffic by offering unique and exclusive items. The product and design suggest authentic food truck recipes and consequent experience. Industrial design cues create an urban look and feel that target a millennial audience.


  • Brand Manager: Bonnie McCrone
  • Art Direction: Sarah Grundy
  • Account Supervisor: Jennifer Harvey
  • Photography: James Tse