Vertex Awards IV: Bronze Winners

St. Joseph Communications

To defy tradition in a competitive category in Canadian stores with 70% of sales in late winter during maple sugar season: an updated premium look for a wide range of maple products and innovations. Variety & presentation align with Irresistibles’ position as an accessible, premium food indulgence.


  • Agency: St. Joseph Communications Content Group
  • Designers (St. Joseph): Jennifer Ireland
  • Design and Branding Creative Direction (Metro): Eric Gagnon
  • Creative Director (St. Joseph): Dennis Benoit
  • Account Director (St. Joseph): Anna Agozzino