TreeHouse Appoints Former Walgreens Exec Moe Alkemade Chief Strategy Officer

    TreeHouse Foods, Inc announced this week Maurice (“Moe”) Alkemade will join the Company as Senior Vice President and Chief Strategy Officer and will report to Sam K. Reed, Chairman and Chief Executive Officer. Mr. Alkemade joins TreeHouse from Walgreens where he was most recently Group Vice President/General Manager – Convenience and had responsibility for the household, consumables and general merchandise categories. Prior to that, he was Group Vice President of Retail Brands and Global Sourcing, where he was responsible for creating and leading a team responsible for Walgreens’ $5+ billion private brands business. Prior to that, Mr. Alkemade spent fifteen years with Kraft in a variety of sales and marketing roles of increasing responsibility, including customer relationship management, Asia Pacific and Canada. Mr. Alkemade holds a Bachelors in Business Management in finance and economics from Ryerson University in Toronto, Canada.

    In adition Rachel Bishop, currently Senior Vice President & Chief Strategy Officer, will assume the role of President of the Company’s Snacks division. The TreeHouse Foods Snacks division is one of the largest private label manufacturers of snack nuts, trail mixes and bars, based on volume, in the United States. Keiran Kelly, currently President of the Snacks Division, will focus on the sales growth and development of the emerging online channel and several key customers.

    “Our announcements today underscore our commitment to capitalizing on our growth opportunities and having the right management team in place to support our customers and their efforts to build their corporate brands, while offering consumers the best combination of choice and value,” said Sam K. Reed, Chairman & CEO of TreeHouse.

    “Both Rachel and Keiran will assume roles that are significant to our overall growth strategy,” continued Mr. Reed. “As our Chief Strategy Officer, Rachel further deepened our knowledge of the private label shopper across the store, and in particular, within the snacking category. As we bring together the Flagstone Foods and Private Brands snacks business, Rachel’s leadership will be critical in positioning us to capitalize on the long-term growth opportunities to become a much bigger player in healthy snacking. Similarly, the ever-evolving retailer landscape, propelled by the growth of online shopping, requires senior sales expertise that is the trademark of Keiran’s career.”

    “I’m also delighted to welcome Moe to the TreeHouse family in a key senior strategy and integration role,” stated Mr. Reed. “Moe brings substantial customer insight and perspective regarding private label that will prove invaluable to TreeHouse. He will also work in close concert with our Chief Information Officer who has been co-leading the Private Brands integration since the beginning, to ensure that we continue to drive the successful combination of the Private Brands business.”

    These management developments will become effective April 24, 2017.



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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.