The top ten finalists for the H-E-B Primo Picks Video Showdown private brand promotion are now live at heb.com/video. Beginning March 28, through April 9, shoppers can visit heb.com/video and vote on their favorite entries.

The H-E-B Primo Picks Video Showdown asked customers to create videos promoting their favorite private brand products.

“Does your dog do tricks for H‑E‑B Texas Pets Dog Treats? Do you love H‑E‑B Mootopia so much that it makes you want to flip all the way across a football field? Does your 5‑year‑old go nuts over H‑E‑B Bare Bread without the crusts? Do you pour H‑E‑B That Green Sauce on everything?

Show us! Now, we know it’s hard to have just one favorite Primo Pick. That’s why you can share up to three videos showcasing your favorite three products. Submit your videos by March 13th for a chance to win $25,000 and an opportunity to appear in an H‑E‑B commercial!”

Finalists for the contest hail from across Texas, including: San Antonio, Houston, Austin, New Braunfels, Leander, Belton and Edinburg. The winning commercial will be announced in May.

Voters will have a chance to win groceries for a year by visiting heb.com/video and voting for their favorite Primo Picks commercial. There’s no purchase necessary to enter. See official rules at heb.com/video for details.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.