Category: G11. Beverages: Alcoholic
Retailer: Suomen Lähikauppa Oy
Beer is a range that needs to have its own personality to be a player in the market. The proposal focuses on Finnish visual culture, on quality and origin to create a premium packaging. The design has two different fronts of the pack, a clean and fresh design, strong colors and metallic effects.
- Creative Direction: Jens Sievert
- Design: Ines de Almeida Batista / Rui Bravo
- Account Executive: Margarida Lacerda