Category: B4. Holiday or Limited Edition
Retailer: Pick n Pay
Country: South Africa
A joyful, seasonal communication for South Africa. The packaging design brings spring and Easter fun into the stores. Seasonal colors were combined with complementary patterns to make the scenery. A suite of friendly characters, together with patterns, bring a little bit of humor into the season.
- Creative Direction: Jens Sievert
- Design & Illustrations: Ines de Almeida Batista
- Account Executive: Margarida Lacerda