Vertex Awards IV: Gold Winners

PnP Easter

Category: B4. Holiday or Limited Edition
Retailer: Pick n Pay
Country: South Africa
Agency: Daymon

Summary:
A joyful, seasonal communication for South Africa. The packaging design brings spring and Easter fun into the stores. Seasonal colors were combined with complementary patterns to make the scenery. A suite of friendly characters, together with patterns, bring a little bit of humor into the season.

Credits:

  • Creative Direction: Jens Sievert
  • Design & Illustrations: Ines de Almeida Batista
  • Account Executive: Margarida Lacerda


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