Vertex Awards IV: Gold Winners

Pams Christmas Range

Category: B4. Holiday or Limited Edition
Retailer: Foodstuffs New Zealand Ltd
Country: New Zealand
Agency: Brother Design Ltd

With a summertime Christmas, we wanted to delight consumers with a light and bright, contemporary design. A playful script, charming gold festive details and home-baked photo styling, dress up these cheery red and white packs… and the string and tag logo make this the perfect gift from Pams.


  • Creative Director: Paula Bunny
  • Designer: Justine Rankine
  • Photographer: Shaun Cato-Symonds, Cato Photography
  • Food Stylist: Jo Wilcox, Silverspoon
  • Foodstuffs Private Label Marketing Manager: Alex Lincoln