Vertex Awards IV: Gold Winners

Your Majesty

Category: B1. New Brand
Retailer: Woolworths Limited
Country: Australia
Agency: Marque Brand Consultants

Premium cat food. Pet owners in this category treat their cats as more than family. They worship their furry friends, placing them on a pedestal as royalty. Developed with a fitting crown to make a gourmet statement that meets the needs of parents. We chose a proud and regal cat to depict respect.


  • Design team: Craig Burrows, Sabina van Koert
  • Design Realisation: Don Reynolds
  • Photographer: Steve Clark
  • Art Direction: Sabina van Koert
  • Project Manager: Mariella Menato