Vertex Awards IV: Gold Winners

Siwa Paper

Category: P5. Health Care
Retailer: Suomen Lähikauppa Oy
Country: Finland
Agency:Daymon

Summary:
An assortment of paper products for the Finnish market. These products needed to reflect diversity to give consumers the impression of a large assortment on the shelf. The solution was to highlight the benefits of each product and bring it to the design. The result was a colorful and fun assortment.

Credits:

  • Creative Direction: Jens Sievert
  • Design: Ines de Almeida Batista
  • Account Executive: Margarida Lacerda


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.