Vertex Awards IV: Gold Winners

Circle K Batteries

Category: H14. Maintenance
Retailer: Circle K Norway
Country: Norway
Agency: Daymon

Summary:
Batteries? The solution was a family of robots where these batteries are an integral part of the robot body, bringing the product into the design, to become the main element. This futuristic scenario transmits the use of batteries to bring gadgets to life. A graphic solution with a branded feeling.

Credits:

  • Creative Direction: Jens Sievert
  • Design: Carina Sousa / Malene Teibakk
  • Account Executive: Margarida Lacerda


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.