Vertex Awards IV: Gold Winners

El Corte Inglés Chips

Category: G9. Packaged Goods
Retailer: El Corte Inglés
Country: Spain
Agency: Supperstudio

Chips made with love. Inspired by the American housewives 50s aesthetic, we have created three perfect mothers, wives, and cooks, to communicate each variety: wavy, original and crunchy. Our visual memory helps to build the contemporary packaging of El Corte Inglés chips.


  • Paco Adín. Creative Direction
  • Lourdes Morillas. Account Management
  • Susana Seijas. Account Direction