Vertex Awards IV: Gold Winners

Sam’s Choice Honey

Category: G9. Packaged Goods
Retailer: Walmart Store Inc.
Country: United States
Agency: Anthem Worldwide

Summary:
The launch of the new Sam’s Choice 100% Raw Honey line has helped build the Sam’s Choice brand. The packaging is encouraging customers to try more exotic food choices than ever before. Having successfully blended premium with artisan and small batch feel, the honey launch has been a sweet success.

Credits:

  • Sarah Paskell, Senior Director, Private Brands
  • Tracey Ujfalussy, Senior Design Director, Anthem Worldwide
  • Nazly Parvizian, Senior Design Director, Anthem Worldwide
  • Steven Van Rooy, Senior Designer, Anthem Worldwide


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.