Vertex Awards IV: Gold Winners

We are proud to present the Vertex Award IV Gold winners.

This year we will host the first ever Vertex Awards Celebration. The event will be heldjust prior to the PLMA International trade show, May 15th, 2017 from 6:00-8:00 pm at the Hilton Amsterdam, Netherlands. All retailers, agencies, manufacturers and service providers are welcome to join us for this Free event.

Extra Special Whisky

Category: G11. Beverages: Alcoholic
Retailer: Asda
Country: United Kingdom
Agency: BRANDHOUSE

Summary:
Create branding for bottle labels and boxes across three Extra Special (Premium) Whiskies. Communicate region and distillery through iconography, typography and copy. The use of special finishes and embellishments are used to convey the quality of the product and reflect the premium price point.

Credits:

  • Christopher Lane – Designer
  • Gavin Greenhalf – Creative Director
  • Amy Casey – Account Director


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.