Publishers Choice: El Corte Inglés Fresh Potatoes

We are proud to present the Vertex Award IV Publishers Choice winner.

This year we will host the first ever Vertex Awards Celebration. The event will be heldjust prior to the PLMA International trade show, May 15th, 2017 from 6:00-8:00 pm at the Hilton Amsterdam, Netherlands. All retailers, agencies, manufacturers and service providers are welcome to join us for this Free event.

El Corte Inglés Fresh Potatoes

PUBLISHERS CHOICE + GOLD
Category: G8. Fresh
Retailer: El Corte Inglés
Country: Spain
Agency: Supperstudio

Summary:
From farm to your kitchen, that’s the way of fresh potatoes range of the El Corte Inglés. A colorful proposal for four varieties, where the cuisine world and the farm are perfectly connected. For boiling, stewing, frying… there is a great variety growing for your dishes.

Credits:

  • Paco Adín. Creative Direction
  • Lourdes Morillas. Account Management
  • Susana Seijas. Account Direction
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.